ABOUT THE DESIGN OF STARBUCKS SAO PAULO ICON MUG
Starbucks Sao Paulo Icon Mug front design features Avenida Paulista.
Avenida Paulista is one of the most important thoroughfares in São Paulo.
The almost 3 kilometer highway is notable for headquartering a large number of financial and cultural institutions, as well as being home to an extensive shopping area and to Latin America’s most comprehensive fine-art museum – the MASP. Since the 1960s, the avenue has been identified as one of the main business centers in the city. Being one of the highest points in São Paulo, it is distinctively clustered with radio and TV stations antennae, such as Gazeta’s. The road is served by a subway line and many major bus routes.
The avenue, which was inaugurated in December 1891, is generally regarded as the most expensive real estate anywhere in Latin America.
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and Americas, and the world’s sixth largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second most populous metropolitan area in the Americas and among the five largest metropolitan areas on the planet. The city, which is also
colloquially known as “Sampa” or “Cidade da Garoa” (city of drizzle), is also known for its unreliable weather, the size of its helicopter fleet, its architecture, gastronomy, severe traffic congestion, and multitude of skyscrapers.
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